JOBCO Paving kickoff
Tuesday, November 3, 2026 · 3:30 PM PT · Daniel Zakharov, Michael Le, Irah
Your lead log, in numbers
From the sheet you sent, September 2 to October 30. 214 leads are now in your GHL account.
| Number | |
|---|---|
| Spent on bought leads | $2,382 |
| Leads | 214 |
| Got to a bid | 44 |
| Cost per bid, all sources | $54 |
| Lost | 162 (bad lead or no response) |
| Marked won | 0 |
| Source | Leads | Spend | Bids | Cost per bid |
|---|---|---|---|---|
| SMS vendor | 163 | $1,595 | 14 | about $114 |
| Networx | 16 | $787 | 7 | about $112 |
| 24 | not in the sheet | 19 | ? | |
| Other | 11 | $0 | 4 | n/a |
What stands out
- Google brings the best leads by far: 19 of 24 got to a bid.
- The SMS vendor costs about $114 per bid, and 41 of its leads were people looking for work.
- No job is marked won, so nobody can see which source actually pays. Fixing that is the first win.
What's already built
- Your GHL account, with all 214 leads in one pipeline: New Lead, Contacted, Booked, Met, Bidding, Won, Lost.
- A Lead Source Scorecard dashboard: spend, cost per bid and leads by source, updating live.
- Texting registration (A2P): brand approved today, campaign now with the carriers. Usually a few days.
- Instant reply to every new lead, plus an alert to you.
- A call that rings you first and connects you to the lead, Monday to Friday 8 to 5.
- After-hours handling, day 3 and day 7 follow-ups, appointment reminders.
- Quote follow-ups on day 2, 5 and 10, and a review request 3 days after a job is won.
- Missed call text back, speed to lead for website and Facebook leads, and a 90-day email nurture.
- Your login, a booking link for site visits, and saved replies for common texts.
Everything is in draft. Nothing goes to a customer until Ben approves the wording and the carriers approve texting.
What we need from you
- Hatch login, so we can see what works today
- Website and domain access to irah@optechsol.llc (it went to ml@optechsol.llc on 10/30)
- Where your Google leads come from: Local Services Ads, Google Ads forms, calls, or Business Profile
- Your Google review link
- The vendors you buy leads from, and how a lead reaches you
- The inbox that gets inquiries
- Your best number for lead alerts (we have 408-550-9391)
Questions
- Which of the 44 leads in Bidding did you win, and for how much?
- What did Google Ads cost for those 24 leads?
- Keep the SMS vendor, or move that money to Google?
- Who does site visits, and what hours? The booking calendar is set to Ben, weekdays 9 to 3.
- When does a lead count as lost? After the day 7 check-in with no reply?
- Weekends and holidays: same as after hours?
- Texts and emails come from: Daniel, or JOBCO Paving?
- What do you usually quote? Line items and rough prices, so we can set up estimates.
- Who is the Google lead from 9/27 at 1724 Green Valley Rd, Danville? It came in with no name or phone.
- Do you have a list of past customers? Sealcoat reminders every 2 to 3 years bring repeat work.
Next steps
| When | What |
|---|---|
| Today | Access and answers from this call |
| This week | Connect your lead sources, Ben approves the messages |
| When carriers approve | Test everything with you, then go live together |
| After launch | Mark jobs Won with the dollar amount so the scorecard shows what pays |